fidelity
Simulate the product inside a design file.
Test the real behavior with real data and edge cases.
for product and UX designers
move from Figma to a product people can use.
Design the interactions. Build them. Publish a real URL. Learn from people using the product — not tapping through a prototype.
by Demo Day
the portfolio piece people can actually use
- 01five real discovery conversations
- 02a complete, tested critical flow
- 03a build-ready product specification
- 04a responsive production application
- 05a live URL and public product record
search answer
Can a product designer build and launch a real product using AI?
Yes. The Program is for designers who already understand users, flows and interface quality but have not owned the production build. AI agents handle implementation while you learn to specify, review, test and launch the working product. No prior coding experience is required.
proof before curriculum
designed, built and put on the internet.
These are product records from earlier builders — not polished mockups presented as launches.
Explore every product our builders /shipped
the capability delta
what changes in how you work.
Your design judgment stays central. The new capability is carrying that judgment through the production boundary.
handoff
Annotate intent for someone else to interpret.
Direct the build and inspect what the agent changed.
portfolio
Present a case study about a hypothetical outcome.
Share a working product and explain every trade-off.
the mechanismone product crosses four irreversible gates
- 01evidence5 interviews
- 02behavior5 prototype tests
- 03productiondata · errors · tests
- 04marketpublic launch
make the honest call
read this before you apply.
Complete the weekly work, and if you haven’t launched by Demo Day, we refund you 100%. That is the only guarantee — it does not promise customers, revenue, funding or a job.
Do designers need coding experience?+
No. You learn the minimum technical model needed to direct agents, inspect their work, test the critical flow and own the result.
Will this replace my design process?+
No. Discovery, interaction design and critique remain. The Program adds specification, implementation review, production testing and launch.
How much time does it take?+
Plan for about 12 hours a week. The 10 live sessions run on weekends across the six weeks at one common time worldwide and are recorded. Choose a cohort when the project can have those hours.
The AI Builders Program
a working link in your portfolio.
6weeks
livesessions
10seats
1shipped product
your seat includes
first-year domain, up to $15
mentor code + product reviews
Claude Pro, nothing to buy
10 live weekend sessions
door closes inor when seats get filled
Complete the weekly work, and if you haven’t launched by Demo Day, we refund you 100%. Read /refund-policy