specification
Write the brief and explain it at handoff.
Write the build-ready spec and use it to direct agents.
for product managers
bring engineering a decision. not a guess.
Build and test the critical flow yourself. Understand technical trade-offs sooner, bring engineering sharper product decisions, and ship end to end when the product is yours.
by Demo Day
one product you can defend end to end
- 01evidence from five user conversations
- 02a one-page Spec-as-Prompt PRD
- 03a tested critical-flow prototype
- 04a production app with real data and tests
- 05a public launch and Demo Day record
search answer
Is this an AI product management course for PMs?
It is a live product-building program for PMs, not a coding-theory course. You keep doing the PM work — discovery, scope, prioritization and quality judgment — then carry it through prototype, production and launch. No prior coding experience is required.
the capability delta
what changes in how you work.
The goal is not to turn you into a software engineer. It is to remove the implementation blind spot from product judgment.
technical judgment
Ask whether the implementation is feasible.
Inspect the data, diffs, errors and tests yourself.
validation
Wait for roadmap capacity before testing the bet.
Put a working critical flow in front of users.
the mechanismone product crosses four irreversible gates
- 01evidence5 interviews
- 02behavior5 prototype tests
- 03productiondata · errors · tests
- 04marketpublic launch
make the honest call
read this before you apply.
Complete the weekly work, and if you haven’t launched by Demo Day, we refund you 100%. That is the only guarantee — it does not promise customers, revenue, funding or a job.
Will this conflict with my job?+
Build off-hours on your own equipment, choose a problem unrelated to your employer and check the IP clause in your contract. Charging users is optional.
How much time does it take?+
Plan for about 12 hours a week. The 10 live sessions run on weekends across the six weeks at one common time worldwide and are recorded. Choose a cohort when the project can have those hours.
Can my employer reimburse it?+
Yes. The reimbursement kit includes a manager email, formal syllabus, invoice and completion documentation for this live, instructor-led program.
The AI Builders Program
you'll have shipped what you'd hand off.
6weeks
livesessions
10seats
1shipped product
your seat includes
10 live weekend sessions
mentor reviews + 24-hr blocker SLA
Claude Pro, nothing to buy
L&D reimbursement kit
door closes inor when seats get filled
Complete the weekly work, and if you haven’t launched by Demo Day, we refund you 100%. Read /refund-policy