problem choice
Build the technically interesting idea.
Choose the narrow problem people actually described.
for software engineers
build products people want—not just software that works.
Put customer evidence, product judgment, positioning and launch around the engineering ability you already have.
by Demo Day
a product with users in the loop
- 01a problem chosen from user evidence
- 02a deliberately narrow critical flow
- 03an agent-built codebase you reviewed
- 04production readiness checks and telemetry
- 05a positioned launch and Demo Day record
search answer
What does an AI product program add for engineers?
It adds the product loop around your engineering skill. You will validate the problem before building, use AI agents without surrendering code judgment, and take one small product through production, positioning and public launch.
proof before curriculum
small enough to finish. real enough to judge.
The products below went through the same public finish line. Their records show what exists now, not a promised business result.
Explore every product our builders /shipped
the capability delta
what changes in how you work.
You already know how software works. The Program forces the commercial and product decisions that turn software into a product.
scope
Keep adding features until the project stalls.
Protect one viable flow and cut everything else.
finish line
Treat deployment as the end of the work.
Position, launch, observe and decide what happens next.
the mechanismone product crosses four irreversible gates
- 01evidence5 interviews
- 02behavior5 prototype tests
- 03productiondata · errors · tests
- 04marketpublic launch
make the honest call
read this before you apply.
Complete the weekly work, and if you haven’t launched by Demo Day, we refund you 100%. That is the only guarantee — it does not promise customers, revenue, funding or a job.
Is this deep engineering training?+
No. Choose a dedicated engineering course for algorithms, systems depth or interview preparation. This Program is about product judgment and shipping.
Why not build this alone?+
A tool club is better for a low-cost, self-paced library. The Program is for a deadline, mentor review, weekly shipping and a guaranteed launch when you complete the work.
How much time does it take?+
Plan for about 12 hours a week. The 10 live sessions run on weekends across the six weeks at one common time worldwide and are recorded. Choose a cohort when the project can have those hours.
The AI Builders Program
deploy isn't done. launch is.
6weeks
livesessions
10seats
1shipped product
your seat includes
Claude Pro, nothing to buy
Weekly ship deadlines + Demo Day
mentor code + product reviews
1 month Builders' Club
door closes inor when seats get filled
Complete the weekly work, and if you haven’t launched by Demo Day, we refund you 100%. Read /refund-policy